"Affluent consumers don’t buy “luxury” the way luxury marketing sells it: service, durability, and privacy outperform exclusivity—by 24–47 points."
The Affluent Consumer Perception Gap: What $200K+ Households Actually Value:
6 affluent segments reveal a systematic disconnect between luxury marketing and affluent buyer behavior.
"Affluent consumers don’t buy “luxury” the way luxury marketing sells it: service, durability, and privacy outperform exclusivity—by 24–47 points."
When AI Agents Shop: How Autonomous AI Will Restructure Every Consumer Market:
6 segments simulate a world where brand awareness becomes irrelevant.
"Modeled consumers shift 29 points away from brand recognition toward machine-readable trust signals as AI agents take over routine buying—compressing consideration cycles by 63% while intensifying privacy and incentive scrutiny."
How Consumers Actually Perceive AI Companies: The Trust Topology:
8 segments reveal a complete disconnect between tech insider narratives and consumer mental models.
"Consumers don’t sort AI companies by “model quality” or “research leadership”—they sort them by perceived intent and data risk, pushing “None of them” into the top-3 trust outcomes in 5 of 8 segments."
AI-Generated Content: How Consumers Actually Respond:
8 segments reveal the disclosure paradox: AI content performs better unlabeled, but brands perform better when they disclose.
"Unlabeled AI boosts content performance by +18% on average, while disclosure boosts brand trust by +14 points—creating a measurable “disclosure paradox” for marketers."
AI Purchase Delegation: When Consumers Let Algorithms Shop for Them:
8 segments map the delegation boundary between human and AI purchase decisions.
"Consumers will delegate more than groceries: telecom, subscriptions, and travel fixes beat beauty, luxury, and anything that feels like identity or health risk."
The Gen Z Brand Trust Crisis:
Who They Believe and Why
"73% of Gen Z trust no brand completely — but their wallets tell a different story"
The Future of Ethical Consumption:
Impact of Supply Chain Transparency
"Radical transparency is no longer a perk; it's a market entry requirement"
